Krispy Kreme is opening its first Northern Ireland store in Belfast on March 12, 2025, at Victoria Square. Get details on free doughnuts, grand opening prizes, and future expansion plans.
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Krispy Kreme
Doughnut lovers in Belfast, the wait is over. Krispy Kreme is finally opening its first store in Northern Ireland—and it comes with exciting giveaways, exclusive prizes, and plans for future expansion.
If you have been craving their famous Original Glazed or their variety of frosted and filled treats, here is everything you need to know about the grand opening, pre-launch promotions, and what is next for Krispy Kreme in Northern Ireland.
When and Where Is Krispy Kreme Opening in Belfast?
Krispy Kreme’s first Northern Ireland store will officially open at 8:00 a.m. on Wednesday, March 12, 2025.
Location: Upper Ground Floor, Victoria Square Shopping Centre, Belfast.
The store will be located in a 689 sq ft unit formerly occupied by Swarovski, between Claire’s Accessories and The Kitchen Bar.
This central location within Victoria Square makes it ideal for shoppers to enjoy freshly made doughnuts.
Pre-Opening Celebration: Free Doughnuts Across Belfast
To mark its arrival, Krispy Kreme has been giving away 120,000 free doughnuts across Belfast in the weeks before the grand opening.
- First week: 5,000 dozen doughnuts distributed across various locations.
- Daily giveaways: 1,000 dozen per day from February 19 to 23.
- Final giveaway: Victoria Square, just before the launch.
Pop-up teams have been handing out doughnuts in key locations, including university campuses and city landmarks like The Big Fish sculpture. This pre-launch campaign has created a buzz around the opening, allowing many to taste what is to come.
What to Expect on Grand Opening Day
On March 12, Krispy Kreme is rewarding early customers with exclusive prizes.
- First-person in line: Free doughnuts for a year (one dozen per month).
- Second and third customers: Free doughnut vouchers.
- First 50 customers: Exclusive Krispy Kreme merchandise.
With high anticipation surrounding this opening, early arrival is recommended to be among the first in line.
Krispy Kreme’s Plans for Northern Ireland
Krispy Kreme UK & Ireland has confirmed that this store marks the beginning of its expansion into Northern Ireland.
“We are thrilled to bring Krispy Kreme to Northern Ireland finally. Belfast is the perfect place to start, and this store is just the first of many we plan to open across the region.”
– Guy Meakin, Krispy Kreme UK & Ireland Director.
The company has not yet announced the locations for future stores, but they have confirmed that more outlets will open across Northern Ireland in the coming years.
What This Means for Belfast
The arrival of Krispy Kreme adds another globally recognized brand to Belfast’s retail and food scene.
Beyond satisfying local doughnut lovers, the new store will create over a dozen jobs and contribute to the city’s economic growth.
This expansion follows the brand’s success in the Republic of Ireland, which already operates 14 stores.
With strong demand and an enthusiastic response to their Belfast opening, Krispy Kreme is expected to continue growing in the region.
Final Thoughts
Krispy Kreme’s long-awaited launch in Belfast Victoria Square on March 12, 2025, is one of the year’s most exciting openings.
With free doughnuts, exclusive giveaways, and the promise of more locations in the future, this is just the beginning for Krispy Kreme in Northern Ireland.
If you plan to attend, arrive early to claim some exciting prizes.
Whether you are a long-time Krispy Kreme fan or are trying it for the first time, this event is worth marking on your calendar.
Would you like to see Krispy Kreme open in other cities across Northern Ireland? Share your thoughts in the comments.
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